How To Become A Branding Expert

Tips for Choosing a Mattress Brand

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Know Your Sleep Style

As you're shopping for a new mattress, you quickly notice there are many options available in stores and online, all promising you a restful sleep. Choosing a mattress brand requires some research, and it starts with figuring out which type of mattress works best for your sleeping style.

Understanding the way you sleep gives you clues about the type of mattress to consider. Your mattress should keep your spine in alignment and avoid putting pressure on your joints. For example, if you sleep on your back, check out medium-firm mattresses. These mattresses are firm enough to support your spine but soft enough to contour your lower back. Loom & Leaf makes a relaxed firm mattress that works well for back sleepers.

However, if you tend to sleep on your side, you need a softer mattress that molds to your hips and shoulders to relieve pressure on them. Foam mattresses, like those from Tuft & Needle, are popular choices for side sleepers. Stomach sleepers should sleep on a firm mattress, such as Leesa's firm model.

Learn Mattress Materials

There are four primary types of mattresses: innerspring, foam, pillow top and hybrid. Understanding the differences helps you narrow your choices. Some companies, such as Novaform, specialize in one type of mattress, while other companies have several options.

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Some people don't sleep well if they feel too hot during the night. If this describes you, consider an innerspring mattress from a well-known brand such as Serta. These mattresses have coil springs covered by layers of padding that allow more air to flow through and help you stay cool. Another option is a foam mattress made from polyurethane foam, which tends to be more breathable than other types of foam.

Sleeping with a partner or a pet can lead to interrupted sleep if the other party moves around a lot. If this is an issue for you, choose a mattress that reduces motion transfer. Saatva and Stearns & Foster make innerspring mattresses designed for just that. Memory foam mattresses are another option thanks to the foam's energy-absorbing properties.

Try It Out

To really determine which mattress is best for you, you have to try each one out. One advantage of shopping at a brick and mortar store is the ability to test the beds in the showroom. To do this, position yourself in the bed just like you normally sleep and stay there for about 15 minutes. Pay attention to how your body feels while you're in the bed and when you get up.

An even better way to test a mattress is to sleep on it for several nights in a row. Most online retailers let you do that in the comfort of your own home. Casper offers a 100-night trial. BedInABox lets customers return mattresses after 60 days. Lucid accepts returns for up to 30 days. Each company has its own return procedure, but in most cases, companies send you instructions for packaging and returning the product. You get your money back, and they then donate returned mattresses to local charities.

Read Reviews

Reading reviews from other users is helpful when you're deciding which mattress brand to try. Most mattress companies include plenty of customer reviews on their websites. The most helpful of these reviews detail specifics like the amount of support the mattress provides and how the customer felt after waking. If you base your decision on customer reviews, check comments on more than one site so you get the full range of comments from different users.

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You can also find reviews on consumer websites dedicated to mattresses and sleep issues. In some cases, the reviewers consist of a panel of sleepers, but others may give you the impressions of just one person. These reviews tend to be longer than the ones customers write themselves. That's because the reviewers tend to have more knowledge of the industry and how mattresses are made. They may even describe the mattress construction and offer price comparisons.